Revenue from ads
$212.6K
+15% vs August
Return on ad spend
4.41
+0.38 vs August
Purchases
1,874
+12% vs August
Purchases by week
Eight weeks to Sep 28. Purchases rose every week since the trail shoe launch on Sep 2.
Show as a table
By campaign
| Campaign | Spend | Purchases | ROAS |
|---|
| Prospecting · Trail shoes | $18,400 | 742 | 4.57 |
| Retargeting · Cart | $9,600 | 611 | 6.91 |
| Prospecting · Rain shells | $12,900 | 402 | 3.66 |
| Brand · Video | $7,300 | 119 | 2.05 |
What we'd change in October
- Move $3K from Brand video to Trail shoes. It returns more than twice as much per dollar.
- Refresh the rain shell ads. Clicks fell 18% in the last two weeks.
- Test a 10% bundle offer in retargeting before the holiday push.