Proposal · Fieldnote Studio

A new website for Harbor Lane Dental

More new patients booking online, fewer calls to the front desk, and a site your team can update without us.

Prepared forDr. Maya Ellison, Harbor Lane Dental DateOctober 20, 2026 Valid untilNovember 20, 2026

What we're aiming for

2×
online bookings within three months of launch
< 2 s
to load on a phone, down from about 7 today
0
calls to us to change opening hours or add a dentist

How we'd do it

DiscoveryWeeks 1–2

Interviews with your front desk and five patients, a review of your booking data, and a site map we agree on together.

DesignWeeks 3–5

Two directions for the look, then full designs for the eight key pages, built around booking in three taps.

BuildWeeks 5–9

A fast site on a simple editor, connected to your booking system, with every page checked on phones first.

LaunchWeek 10

Moving your address over, redirects from the old pages, and an hour of training for your team.

Investment

PhaseFixed fee
Discovery$4,500
Design$9,800
Build$12,400
Launch and training$2,300
Total$29,000

Half at kick-off, half at launch. Hosting is about $25 a month, paid to the host directly.

Next step

Say yes this week and we'll start on Monday, November 2. Happy to walk through any of it on a call first.